Page 30 - Majestic Vol 5 R3a (1)-PDF
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CHHIGCHLIGHTS
文 / 陈 锐 嫔 TRANSLATION / EDITORIAL
NEW ERA FOR CHINA’S
HORSE INDUSTRY
CECF驭马文化节掀开中国马业新纪元
The 2016 China Equine Cultural 盛况空前的2016 CECF内蒙古鄂尔多斯国
Festival (CECF) returned to the Inner 际 驭马文化 节今年 重 回内蒙 古 草 原举 行，
Mongolian grassland of Ordos, attended 共吸引了全球30 0多位名孚众望的马业领
by over 300 industry leaders from all 袖专程前来、2万多名现场观众热情参与、
over the world and more than 20,000 超过140万全国各地马迷微博实时互动、数
race spectators. The event also received 十万人聚焦视频 直播观看赛事。此外，海
over 1.4 million users’ interactions 外三 大 洲六 大平台更 进 行实 时全 球 转 播 推
on Chinese social media Weibo, 送，显见这场赛会的受瞩目程度。值得一提
and attracted many viewers via live 的是，本次盛会不仅获得中国5 0 0强的伊
stream. In addition, the race was made 泰集团的全力支持，还与鄂尔多斯 伊 金霍
available across three continents and 洛旗 政 府 签 署了为期 2 0 年的马场管 理，开
six major digital platforms via real-time 启中国马业的国际新纪元。
streaming, marking its significance. It
is worth noting that the 2016 CECF
Ordos enjoyed the full support of China’s
Fortune 500, the Inner Mongolia Yitai
Group. In addition, Yitai Desert Star
Industries signed an agreement with the
Ordos Ejin Horo Banner government
for the right to manage the Ordos Yiqi
Racecourse for 20 years, heralding the
beginning of a new era for the Chinese
horse industry.
28 MAjestic
