Page 85 - Majestic Vol 5 R3a (1)-PDF
P. 85
INSIDER
To the casual observer it would have China’s top 500 Enterprises for more than
seemed innocuous enough. Just a decade. Under exceptional leadership it
another plane cruising through has steered a path through challenging
crystal clear skies preparing to land at times and capitalized on opportunities to
Ordos International Airport. But safely become a titan of industry. Its co-partner,
inside the cargo hold of the Singapore Desert Star Holdings Limited, a sister
Airlines 747 were 81 horses destined to play company to the China Horse Club, has
a lead role in the creation of a commercial extensive expertise in the thoroughbred
breeding industry in China, and the industry as well as design and planning
weighty aspirations of a government and a through its Chairman Teo Ah Khing and
new generation determined to make such a the senior team that supports him.
dream a reality.
But to literally ‘take off ’, Yitai Desert
In the next decade the project, labeled Star Horse Industries has been
the Ordos Breeding Project, has the indebted to the support of the Ordos
potential to create between USD1 billion City Government who is driven to the
– USD2 billion in revenues for the local creation of new green industry.
community and play a lead role in a
national thoroughbred industry that has “The formation of Yitai Desert Star
the capacity of delivering up to USD2 Horse Industries is poised to create new
billion in direct economic development, employment opportunities for the people
up to USD8 billion in indirect benefits of Ordos, and to foster talents related
and up to 34,000 jobs. to the horse industry,” said Li Cheng
Cai, director of Yitai Desert Star Horse
The driving force behind the audacious Industries.
plan is Inner Mongolia Yitai Desert Star
Horse Industries, a joint venture with a rich “The creation of a commercial horse
history of achievement, business acumen industry in Ordos will attract new
and pioneering spirit. The Inner Mongolia investment opportunities, boost the
Yitai Group, one of the joint venture economy, and promote the collective
partners, is a modern integrated enterprise growth of the cultural, sports and
that has consistently been ranked among tourism sectors.”
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