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Venue|Langkawi, Malaysia  VIPs|Deputy Prime Minister of Malaysia Datuk Seri Wan Azizah Wan Ismail, Tourism Minister of Malaysia Datuk Mohamaddin
兰卡威岛，马来西亚                 Haji Ketapi, Kedah Mentri Besar Dato’ Sri Mukhriz Mahathir

                          马来西亚副总理旺·阿兹莎、旅游部长穆哈马丁·本·克塔皮、马来西亚吉打州首席部长拿督慕克里斯·马哈迪等

              旅游产业驱动者                                                                           01

Driving Tourism
           Growth

                                     Text| KHIM VOON 文| 温丽琴

S ince taking part in the 2017 World Tourism                 03                                                                                                                     02
           Forum Lucerne, which brought together
           influential industry leaders from 70 countries,                                                        02_The winner of the WTFL Start-Up Innovation Camp
           Desert Star Holdings (DSH), parent                                                                     2018 (M) with Prof Martin Barth (L) & Eden Harrington (R).
company of China Horse Club, once again took to                                                                   DSH was the sponsor of the WTFL Start-Up Innovation
the world stage as an investor and event sponsor of the                                                           Camp 2018 winner in the hospitality category
Pacific Asia Travel Association (PATA) Travel Mart                                                                世界旅游论坛“创业创新大奖”的获奖者（中）与马
2018. PATA Travel Mart (PTM) is a premier and one                                                                 丁·贝特（左）及伊灵腾（右）。大漠马业为旅游类
of the oldest travel trade exhibitions in the Asia-Pacific                                                        别的赞助商
region. Organised by PATA, the exhibition is a huge                                                               03_Teo Ah Khing, Chairman of DSH, was the only
event that attracts over 1,000 delegates from more                                                                representative from Asia to join the panel of invited
than 60 countries. One of the programme highlights                                                                speakers at the 2017 World Tourism Forum Lucerne
of PTM 2018 was the World Tourism Forum Lucerne                                                                   大漠马业主席张祖德也为2017卢塞恩世界旅游大会唯
(WTFL) Start-Up Innovation Camp 2018, where                                                                       一受邀的亚洲主讲嘉宾
Eden Harrington, Vice President of DSH, delivered a
talk entitled “Challenging ‘Traditional Tourism DNA                                             大漠马业（CHC杰士马主俱乐部母公司）自2017在影响力
with Innovative Urban Design”.                                                                  遍及70个国家的卢塞恩世界旅游论坛中发声之后，再度以
                                                                                                旅游产业投资者与赞助商身份出席亚太区历史最悠久的顶
                                                             01_Teo Ah Khing, Chairman of       级泛区域性旅行签约与交易展——2018亚太旅游协会旅游
                                                             Desert Star on the stage with      交易会。PATA旅游交易会由亚太旅游协会主办，是亚太
                                                             Malaysia Deputy Prime Minister     地区重量级的旅游盛会，每年吸引着来自60多个国家或地
                                                             Wan Azizah Wan Ismail (L7),        区的千余名优质参会者。本次峰会的重头戏之一就是由世
                                                             Malaysia Tourism Minister YB       界旅游论坛（WTFL）组织的“国际创业创新营”。大漠
                                                             Datuk Mohamaddin bin Ketapi        马业副总裁伊灵腾还在交易会的论坛中发表了题为《以创
                                                             (L8) and Chief Minister of Kedah,  新设计挑战传统旅游业DNA》的演讲。
                                                             Mukhriz Mahathir (L6) and
                                                             other distinguished guests and                                                                   MAjestic 35
                                                             industrial leaders of the world
                                                             大漠马业主席张祖德（右四）

                                                             与马来西亚副总理旺·阿兹莎

                                                             （左七）、旅游部长穆哈马

                                                             丁·本·克塔皮（左八）、马

                                                             来西亚吉打州首席部长拿督慕

                                                             克里斯·马哈迪（左六）等嘉

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