Page 125 - Majestic Vol4

INSIDER
Horse racing is a developing sport in China. To
what extent can technologies like Trakus, ,that have
been extremely successful in the US and around the
world, be replicated successfully in China?
For a sport to become successful all over the world, you need
great pictures, the incorporation of new technologies, and
robust data. Certainly a Trakus-like system, combined with
inventive and thorough websites, which can both inform
and entertain fans, are critical elements. Additionally,
any series of races that can promote the movement of top
horses and create events that represent the best the sport
has to offer would be most helpful, as sport everywhere is
truly defined by its championship events.
您认为该如何把在美国被视为主流运动的纯血马速度运动，
在中国进行广泛推广？
一门运动如想征服全世界，你必须拥有远瞻未来的眼光，以
及新科技与强大的数据支持。譬如将Trakus追踪系统结合
与创新设计的网页，为马迷带来兼具资讯与娱乐性的用户
体验，这就是成功的关键因素。另一方面，如赛事能够实
施转播，让顶级赛马及精彩赛事的动向被大众关注，则具
有加分效果，因为运动项目的吸引力始终来自比赛期间的
精彩刺激性。
Barry, you have made your name as an
innovator in many areas of the thoroughbred
industry and this contribution has helped evolve
what is a very traditional sport. What have been
the challenges you have had to overcome to
make these ideas a reality?
Horse racing has an advantage, in that it has been part of the sports calendar
for hundreds of years. And the sport itself hasn’t changed that much in
hundreds of years. That said, tradition can sometimes prove to be an anchor to
innovation. With all of these projects, when you’re doing things differently, it’s
very hard to achieve total buy-in, particularly from the sport’s administrators, as
opposed to the sport’s consumers. Some of these projects, although successful
and popular with consumers, were not able to overcome the administrators.
However, a project like the Thoroughbred Daily News, which really depends
on consumer acceptance, has been able to thrive, as it continues to innovate in
the information space.
从媒体公司、马匹拍卖、到电视直播赛事的经营，一路走来，你是如何面对这
当中的挑战，并把一切变成现实？
纯血马速度赛事有一项特点，那就是它是拥有百年历史的运动项目。即使来到
今日，它的原本性质并没有多大的改变。俗话说，传统在某些时刻也可以成为
创意的引路石。当你以背道而驰的方式经营这项运动时，你并不容易获得业
界，尤其是管理单位的支持，而另一方面又违反了消费者的意愿。即使你获得
了消费者的喜爱与支持，不过也不代表你能获得管理单位的认同。无论如何，
像《纯血马每日新闻》这种媒体事业，主要还是仰仗消费者的接受度，才能继
续做下去，并在资讯界中做出各种创举。
What projects are you currently working on?
My professional time is spent trying to introduce Trakus to new regions.
We recently turned on activities in Melbourne, Australia and we will be
tracking the Melbourne Cup at Flemington this year. Additionally, we are
about to introduce the Trakus technology in South America. Meanwhile, the
Thoroughbred Daily News (TDN) has gone from strength to strength with
our robust international coverage complementing our daily domestic coverage.
The TDN has also recently introduced an equine-flavoured lifestyle digital
magazine, which has proven to be extremely popular with our worldwide
audience.
您目前正在忙着什么项目呢？
我目前专注于将Trakus追踪系统推介至新地域市场。不久前刚确立了墨尔本的
项目，也就是将在今年佛莱明顿赛马场举办的墨尔本杯启用Trakus追踪系统。
此外，我们也将会向南非市场推介Trakus科技。与此同时，《纯血马每日新
闻》（TDN）的影响力逐渐扩大至国际间，而国内影响力也毫不逊色。TDN不
久前推出了电子杂志，并且获得国际读者的欢迎。
What is the secret to your long-lasting and fruitful career?
I have enjoyed the most blessed adult professional life. I wake up every day
making a living in my hobby and enjoying the competition and friendships
from thoroughbred racing worldwide. This has been made possible through
having extremely professional and enthusiastic staff, both at the TDN and
Trakus currently, and at Matchmaker and ACRS in the past. I also take great
pride in having many former employees having gone on to impactful careers
in the thoroughbred industry worldwide.
请与我们分享这项常青事业的经营秘诀。
我很享受工作为我带来的美好感觉。把自己的爱好作为事业经营，并在当中全
情感受赛事的精彩，且获得各方的情谊是一件非常棒的事情。我非常庆幸自己
拥有非常棒的团队，尤其是TDN及Trakus的同仁，以及昔日的Matchmaker及
ACRS的同仁们，都是我事业最重要的支持力量。我也对他们在业界所创下的革
新及成绩引以为傲。
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