Page 94 - Majestic Vol 6

F E AT U R E

RACING BROADCAST EQUINE FACILITIES & HUMAN RESOURCES
Broadcasting and livestreaming are the lifeblood of major MANAGEMENT
sports, connecting mass markets with their favourite events A thoroughbred horse creates at least four jobs – these
and athletes. The successful engagement of mass audiences may include grooms, stable staff, veterinarians, trainers,
is a vital revenue stream internationally renowned sporting jockeys and more. The increasingly popularity horse-
events, including Formula One racing, the NBA and soccer racing events will continue driving demand for facilities
leagues, are receiving ever-increasing fees for broadcasting and services related to the industry including racetracks;
rights. America’s NFL currently holds the richest media stabling; training tracks; equipment production for items
rights agreement which is valued at USD38 billion. such as horse walking machines, equine spas and hyperbaric
However, there is no escaping the changing environment chambers; and the need for professional operators in all of
in China driven by new digital networks. China’s Super these areas as well as in the management and maintenance
League made global headlines when China Media Capital of racing and breeding facilities. With a drive to achieve
paid RMB8 billion (USD1.3 billion) in a five year broadcast international standard horse-racing events and to breeding
rights deal. elite racehorses, it is incumbent that the standard of
facilities continues to improve in equal measure.
Organizing high-standard horse-racing events comparable
to those like Royal Ascot (Britain), the Kentucky Derby 马设施及人力资源管理
(America) and Melbourne Cup (Australia), will help attract
audiences to the sport and add considerable value to its 一匹 纯 血马至 少 会 创 造4个 就 业机会；马夫、马房工作人员、钉
media rights.
蹄师、兽医、练马师及骑师等。从赛马场、马房、训练场、马厩、
赛事转播
洗马区、遛马机、饲料盒、医疗用品、马场围栏、马匹护理用具
媒体 赛 事 转 播 除了为活 动宣传之 外，也是 体 育产权中的 核心资
源。国际 知名各大赛 事如 F1、N B A 又或是 足球 联 赛 等，每年所 或清洁用具等，都会相应赛事的普及化及受欢迎度而使到需求
开出的 体 育 赛 事版权价格加 速攀 升。2 016 赛 季，N B A 与ES P N
和 Tu r n e r 的 年 转 播 费 用达 2 6 亿美 元 。N B A 在中国区的 年 转 播 上涨。相关的大型设施也会随着国际赛事的标准而提高，这个
费也高达1亿美元。美国超级碗 大赛目前的赛 事转播 费高达
380亿美元，为世界最高。不过，近年来中国电子媒体环境的趋 领域的兴起可带来更多的就业机会。
势转变，也为赛事转播制作了更多的机遇，

在中国打造犹如英国皇家爱斯科特赛马会、美国肯塔基德比又
或是墨尔本杯同等级的赛马嘉年华，将会吸引世界的目光聚焦
中国，为中国 纯 血赛 马走向国 际打 响 知 名度，也为 媒体 转 播 带
来更多的机会。

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